IWSR报告：超高端龙舌兰酒量价承压 预计2030年下滑5%
IWSR最新数据显示，超高端龙舌兰酒品类正面临销量下滑压力，但预计到2030年该品类高端部分仍将大幅增长。全球龙舌兰酒市场增速已从2019-2025年的6%复合年增长率放缓至未来2%的预期增速。美国仍然是龙舌兰酒最大市场，占全球销量的三分之二以上。报告指出，虽然超高端价位段短期承压，但长期高端化趋势并未逆转。
As super-premium Tequila volumes decline, the high-end part of the category is expected to soar by 2030, according to IWSR.
The growth of the Tequila category has slowed in recent years. Global volumes rose by a compound annual growth rate of 6% from 2019 to 2025 but are expected to rise by 2% to 2030, IWSR data showed.
Last year, the category's global volumes were up by 2%.
The US remains the largest market for Tequila, accounting for more than two-thirds of global sales. However, the super-premium tier – the highest price band – is forecast to drop by 5% by 2030, as volumes for the segment continue to soften.
“The tequila category has experienced some softening over the last 12-18 months and the trajectory of the category is still positive, but it is entering a more moderate growth phase,” said Adam Rogers, research director at IWSR.
Out of 22 markets tracked by IWSR, the category is expected to grow in 18 countries to 2030.
The ultra-premium segment is forecast to lead growth, with volumes rising by 8% to 2030, while the super-premium segment is set to decline.
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