美国最大酒类分销商Southern Glazer's裁减1%员工 启用AI混合服务模式
美国最大酒类饮料分销商Southern Glazer's宣布裁减美国1%的员工，并转向「混合」客户服务系统。新的模式将结合现场销售、内部销售与数字商务，同时利用AI技术帮助公司适应市场变化。这一调整即刻生效，反映了美国酒类分销行业在消费趋势变化下加速数字化转型的趋势。
Beverage distributor Southern Glazer’s will cut jobs in the US as it moves to a ‘hybrid’ customer service system, which will utilise AI to help the company adapt to market changes.
Southern Glazer’s new model is effective immediately and has been designed to better serve certain independent customers through a ‘hybrid approach’ that combines field sales, inside sales and digital commerce.
With this development, the business is set to axe 1% of its total workforce in the US. The supplier would not confirm exactly how many people would be affected by the changes, but according to its website, the company employs around 40,000 people across the country – meaning approximately 400 jobs will be cut.
In a statement to just-drinks, and sister publication The Spirits Business, Southern Glazer’s said: “Southern Glazer’s is implementing a modern go-to-market model designed to accelerate long-term growth and better serve our customers.”
The company also noted that the move was being made to “adapt to changing market dynamics, including evolving customer preferences and purchasing behaviors”.
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