Southern Glazer's报告：无酒精烈酒「发展不足」 小规格产品零售渗透偏低
美国最大酒类分销商Southern Glazer's发布半年度《Raise The Bar》报告，指无酒精「烈酒」品类发展不足是重要增长机会，小规格产品在零售渠道也处于低配状态。报告认为行业正处于「周期性与结构性重置」，整体下滑态势正在趋稳，并基于分销与出货数据列出五大机会。报告还提到，无酒精鸡尾酒在酒吧正从「新奇体验」走向菜单常备。
A new Southern Glazer’s report has highlighted the underdevelopment of non-alcoholic ‘spirits’ as a growth opportunity, while small sizes are under-indexed at retail.
Alcohol-free cocktails are ‘moving from novelty to a menu staple’ in bars US distributor Southern Glazer’s Wine & Spirits has released its Raise The Bar H2 Edition r eport, covering trends and opportunities across beer, spirits, wine and ready-to-drink (RTD).
Raise the Bar is the first in a new series of twice-yearly reports from the nation’s largest alcohol distributor.
The report acknowledges that the industry is in a “cyclical and structural reset”, noting that declines across the industry are “stabilising”.
Using its Commercial Intelligence tool based on depletion and distribution data, alongside third-party industry data, Southern Glazer’s has picked out five opportunities shaping the alcohol industry.
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