Sazerac旗下即饮品牌BuzzBallz进军印度马哈拉施特拉邦 孟买9月上市
Sazerac旗下即饮（RTD）品牌BuzzBallz继去年12月登陆印度后，进一步把分销扩展至马哈拉施特拉邦：新口味Jamun Mint Pop已在浦那上市，孟买计划于本月晚些时候推出。该品牌去年12月以三款风味进入印度，先从班加罗尔起步、5月扩至果阿。BuzzBallz总裁Jess Scheerhorn表示印度市场反应「非常令人鼓舞」，品牌还计划向印度更多城市与邦扩张。
Following its India debut in December last year, Sazerac-owned ready-to-drink (RTD) brand BuzzBallz has expanded its distribution to Maharashtra.
BuzzBallz is now available in Pune, with a Mumbai launch planned for late September The RTD brand entered India last December with three exclusive, aromatised wine-based flavours – Berry Lemon Squeeze, Strawberry Squeeze, and Chilli Guava Groove – starting in Bangalore and then expanding to Goa in May.
BuzzBallz has now entered Maharashtra, with a new flavour called Jamun Mint Pop.
All four flavours are now available in Pune, with a Mumbai launch planned for later this month.
The brand also plans further expansion across cities and states in India.
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