IWSR报告：全球旅游零售渠道高端化趋势仍存 2025年销售额增长7%
IWSR数据显示，全球旅游零售（GTR）是当前酒业高端化下行趋势中的例外，该渠道2025年销售额增长7%、跑赢销量增长（5%），价值「明显跑赢」销量。IWSR认为，自2020年以来全球通胀已超过酒类每升价格增速，对高端化影响产生扭曲效应，但旅游零售依旧展现高端产品韧性。
According to IWSR data, global travel retail (GTR) is an exception to the alcohol industry’s current premiumisation downtrend.
Value is ‘clearly outpacing’ volume in global travel retail, IWSR has revealed In a new report, IWSR revealed that global inflation has outpaced growth in alcohol price per litre (PPL) measure since 2020.
IWSR believes inflation has had a distorting effect on the impact of premiumisation in the drinks industry.
However, despite TBA [total beverage alcohol] value falling for the first time since 2020 last year ( by 4% ), global travel retail has shown resilience for premium products.
According to IWSR, the channel saw value grow by 7% in 2025, outpacing volume growth (5%).
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