De Kuyper与Disaronno合作 英国分销权2027年移交
荷兰烈酒企业De Kuyper Royal Distillers宣布，Disaronno International UK将从2027年2月1日起接管其英国市场分销业务。英国是De Kuyper最重要的国际市场，此前其英国分销由William Grant & Sons负责，双方经建设性磋商后友好一致地变更了合作伙伴。通过与Disaronno的新合作，De Kuyper希望提升Archers与De Kuyper利口酒等品牌在英国市场的能见度，并加快其不断扩大的预调鸡尾酒产品线的增长。
Dutch firm De Kuyper Royal Distillers has announced that Disaronno International UK will take over its UK distribution from 1 February 2027.
According to De Kuyper, the UK is the company’s most significant international market.
Disaronno will take over distribution of the company’s portfolio from William Grant & Sons, starting on 1 February 2027. The change in distribution partners followed constructive discussions between De Kuyper and William Grant and culminated in a mutual agreement.
Through the new partnership with Disaronno, De Kuyper aims to boost the visibility of its brands, including Archers and De Kuyper Liqueurs in the UK, while accelerating growth in its expanding portfolio of pre-mixed cocktails.
Disaronno International UK will represent De Kuyper’s portfolio across the UK on and off-trade. Disaronno’s established route to market, strong customer relationships, and cocktail-focused portfolio are said to provide a solid foundation for the Dutch distiller’s next phase of UK growth.
“The UK is a defining market for De Kuyper and for the future of the cocktail category,” said Lucien Heusy, chief commercial officer of De Kuyper Royal Distillers. “With Disaronno, we have found a partner that shares our entrepreneurial mindset, our focus on quality and innovation, and our ambition to make great cocktail creations accessible for every occasion.
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