Carpano味美思迎来240周年 米兰Fratelli Branca亮相戛纳TFWA免税展
米兰酒商Fratelli Branca在本周的戛纳TFWA世界免税展暨会议（9月27日至10月1日）上纪念旗下Carpano味美思诞生240周年。Carpano的历史始于1786年的都灵，创始人Antonio Benedetto Carpano将葡萄酒与草本香料调配，被视为味美思品类的开创配方。该品牌在母公司展台与Fernet-Branca、Brancamenta、Antica Formula、Punt e Mes、Caffè Borghetti等全系产品一同展出。
Fratelli Branca Distillerie is marking 240 years of Carpano vermouth at this week’s Tax Free World Association (TFWA) World Exhibition & Conference in Cannes.
From 27 September to 1 October, Milan-based Fratelli Branca will highlight Carpano vermouth’s legacy at the parent company’s stand in Blue Village F13.
The vermouth’s story began in Turin in 1786, when Antonio Benedetto Carpano developed a formula – believed to have created the vermouth category – by combining wine with herbs and spices.
Carpano will be showcased alongside the full Branca portfolio, which includes Fernet-Branca , Brancamenta, Antica Formula, Punt e Mes, Stravecchio Branca, Caffè Borghetti , and Grappa Candolini.
“ TFWA gives us the opportunity to discuss the Branca portfolio with our partners as a coherent whole, across markets and consumption occasions,” said Manuela Savardi, international and domestic sales director at Fratelli Branca Distillerie.
“Travel retail is a particularly important channel in which to strengthen the visibility of established brands while creating opportunities for broader assortments and reaching an international consumer base.
“Carpano’s 240th anniversary gives this year’s presence a distinctive focus within a wider commercial conversation about the long-term development of the portfolio.”
The company said its involvement in Cannes is part of a long-term strategy to strengthen travel retail as a key link between Branca’s global brands, its commercial partners, and consumers moving across markets, cultures and drinking occasions.
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