百威英博罐装鸡尾酒Cutwater成美国增长最快酒精品牌 一年增长104%

AB InBev's canned cocktail Cutwater has become the fastest-growing brand in the US alcohol industry after rising by 104% over the past 12 months.

AB InBev cited Circana data for the 12 months to 19 July 2026 covering the off-trade in US dollar sales. The company claimed Cutwater is the largest spirits-based cocktail brand in the US, more than 4.5 times bigger than its nearest competitor. It also added that nine of the top 10 spirits-based cocktail SKUs in the US are Cutwater, with the brand holding approximately 75% of all dollar sales growth within the spirits-based cocktail category. The brand's top-seller is its four-pack Lime Margarita, which is the largest and fastest-growing spirits-based cocktail SKU, up by 87% in the 12 months to 19 July 2026. Cutwater's Mango Margarita four-pack follows it as the second-biggest SKU, which soared by 135% over the same period. Meanwhile, Cutwater's Lemon Drop Martini four-pack has become the second fastest-growing spirits-based cocktail SKU, based on Circana data. The brand's four-pack of Long Island Iced Tea rocketed by 119% over the 12 months, while Cutwater's Espresso Martini (up 76%), White Russian (up 87%) and Mai Tai (up 57%) all posted double-digit gains. Furthermore, Cutwater's Banana Mudslide became the fourth best-selling new SKU in spirits-based cocktails. Cutwater ramps up marketing and production AB InBev said it has expanded its investment, marketing and innovation behind the brand, including a 40% increase in media investment during key summer months. Last month, Cutwater teamed up with actor Parker Posey to 'redefine' summer hosting with Long Island Iced Tea. It has also secured major sports partnerships such as Major League Baseball (MLB), the Professional Golfers' Association (PGA), the National Football League (NFL), and the National Basketball Association (NBA). Cutwater will feature during Super Bowl LXI in February next year with a national advertisement. Furthermore, the company has expanded Cutwater's production capacity and invested in multiple brewing and production facilities to meet 'accelerating consumer demand'. Cutwater currently operates a 50,000-square-foot distillery and production facility in San Diego, which includes a tasting room and restaurant. AB InBev acquired Californian brand Cutwater in 2019. It joined the company's 'Beyond Beer' portfolio, which has since expanded to include canned vodka soda brand Nütrl (which it acquired in 2020) and BeatBox Beverages. AB InBev took an 85% stake in BeatBox for approximately US$490 million in February this year. Jake Kirsch, president of Beyond Beer at Anheuser-Busch, said: "Cutwater's momentum is helping us reach consumers on more occasions and solidify AB's leadership in the broader beverage alcohol landscape. "As demand continues to grow, we're investing behind the brand in a major way, from innovation and expanded production capacity to national media, sports partnerships and cultural moments like the Super Bowl. " Kirsch called Cutwater an "important part of how we're building our spirits business, complementing our leadership in beer, and driving long-term growth". Cutwater also produces spirits and cocktail mixers, including a ginger beer and two Bloody Mary variants.