NIQ数据：世界杯决赛后英国餐饮渠道烈酒销售暴跌17.7%

Spirits suffered a double-digit sales drop across Britain’s on-trade in the week after the World Cup final.

NIQ’s Daily Drinks Tracker revealed that spirits sales for 18-25 July plunged by 17.7% compared with the same week in 2025. Total drinks sales across managed venues were down by 1.6% for the week to 25 July 2026, with only cider in growth (up by 5.1%) due to sunny weather. Meanwhile, beer saw a 1.4% dip, wine fell by 12.7% and soft drinks were down by 2.3%. It followed total drinks growth of 6.5% for the week ending 18 July 2026, compared with the same seven days in 2025. The final of the Fifa men’s World Cup football tournament between Spain and Argentina was held on 19 July. On this day, sales in managed venues rose by 15.2%. The biggest World Cup boost came during England’s semi-final against Argentina on Wednesday 15 July. Drinks sales that day rocketed by 85.6% above the same day in July 2025. Sales tallied off in the days after England lost the game, NIQ noted, while the 10pm kick-off for the third-place game on 18 July was also not beneficial. That day, sales were up by 7.5% year on year. Rachel Weller, NIQ’s commercial lead, UK and Ireland, said: “Trading conditions remain challenging, and a dip in sales in the aftermath of the World Cup shows spending is still tight for many. It remains to be seen whether June and July’s uplifts were temporary, or the platform for more growth over the rest of the summer and beyond.” UK pubs saw full-day spend increase by an average of 23% during the men’s Fifa World Cup game between England and Norway on 11 July, according to payment platform Dojo. Pubs: 'Real winners of the World Cup' The Fifa World Cup helped pub chains in Britain experience their best month of sales in June while bar groups struggled the most. The latest NIQ RSM Hospitality Business Tracker – in collaboration with RSM – revealed the performance of Britain’s managed pub, bar and restaurant groups during June. The data showed pub groups saw a minor boost from early World Cup matches during June, leading to growth of 4.4% in sales for that month. Like-for-like sales – which compares the same number of venues from the previous year – were up by 1.9%. The tracker noted that June was the best month for sales for pubs in 2026 to date. Group-stage World Cup games and warm weather across many parts of the country boosted venues. Meanwhile, bars suffered a like-for-like sales drop of 5.8% in June, but total sales were up by 2.9%. Restaurants saw a similar performance, up by 2% in total sales but fell by 0.7% on a like-for-like basis. Across all types of hospitality venues, total sales grew by 3.8% in June, while like-for-like sales saw a 0.2% uptick. Karl Chessell, director – hospitality operators and food, Europe, Middle East and Africa, at NIQ, said: “June’s numbers complete a modest first half of the year for hospitality in which any real-terms growth was very hard-earned. “The combination of the World Cup and sunshine was a boost to pubs, and we can expect strong July results after England’s progress in the tournament. However, big events and the heat tend to work less well for restaurants, who are besieged by high costs at the moment. It’s encouraging to see topline growth, which indicates that operators and investors have enough long-term confidence to open new premises.” Saxon Moseley, head of leisure and hospitality at RSM UK, described drinks-led pubs as the “real winners of the World Cup”. He added: “Good news for one segment of the hospitality market invariably means others coming under pressure, with restaurants, bars and on-the-go outlets all losing ground in June. As we look ahead to the second half of the year, operators will be hoping that Andy Burnham delivers on his promise to reform business rates and put more cash in consumers’ pockets.”