Hello Soju烧酒进军美国德州与科罗拉多 布局潜力市场扩张版图
总部位于加州的Hello Soju已将业务拓展至得克萨斯州和科罗拉多州，其在美国的覆盖版图从加州、内华达两州扩大至四州。Hello Soju于2025年重塑上市，提供罐装气泡烧酒系列及33%酒精度全浓度烧酒，产品已进入BevMo!、Total Wine & More等零售商，并扩大在Target的门店覆盖。品牌本周将在丹佛美食美酒节完成科罗拉多首秀。CEO伊丽莎白·巴伦表示，德州和科罗拉多正处在烧酒与烈酒即饮两大快速增长品类的交汇点，潜力巨大。
California-based Hello Soju has expanded into Colorado and Texas, with the brand seeking to follow the success of Surfside and High Noon.
Relaunched in 2025, Hello Soju offers a sparkling soju line in cans and a full-strength spirit, available as a 33% ABV spirit and in a canned ready-to-drink (RTD) format. It has grown its US presence from two states (California and Nevada) to four.
The Californian-made soju is available at retailers across the four states, including BevMo!, Total Wine & More, Gelson's, and Lee's Liquor. Hello Soju has also increased its availability in Target stores across California and Nevada.
The brand will make its debut in Colorado at the Denver Food & Wine Festival this week (26-29 August). Hello Soju plans to extend its presence in the US through the remainder of this year and into 2027.
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