朗姆酒品牌The Kraken进军即饮赛道 推出可乐与姜汁啤酒两款罐装新品
Proximo Spirits旗下朗姆酒品牌The Kraken（海妖）正式进军罐装即饮（RTD）市场，推出两款经典风味产品。新品将品牌标志性加勒比朗姆酒分别与可乐加青柠、姜汁啤酒调配，酒精度5%，以330ml罐装形式在Ocado、WHSmith及部分便利店率先上架，零售价每罐2.75英镑起。两款风味将于9月中旬进驻Tesco、Asda和Sainsbury's等大型商超。The Kraken以「神秘香料」调配的加勒比朗姆酒闻名，去年还将「深焦糖与康沃尔海盐」风味纳入核心产品线。
Proximo Spirits' The Kraken spiced rum has entered the canned ready-to-drink (RTD) category with two classic flavours.
The Kraken Black Spiced & Cola combines its signature spiced black rum with cola and a hint of lime, while Black Spiced & Ginger mixes the rum with spiced ginger beer. Both serves are offered at 5% ABV in a 330ml canned format.
The RTDs are now available in the UK on Ocado, WHSmith and select convenience stores, with a recommended retail price starting from £2.75 (US$3.75) per can. Both flavours will be more widely available at Tesco, Asda, and Sainsbury's starting in mid-September.
Named after the mythical sea creature, The Kraken is made with imported Caribbean rum, blended with 'secret spices'.
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