英国酒业自律机构裁定BuzzBallz伦敦营销活动吸引未成年人
英国波特曼集团裁定，针对BuzzBallz在伦敦的营销活动投诉成立，认为该活动吸引未成年人。Sazerac旗下即饮鸡尾酒品牌BuzzBallz今年2月底在伦敦南岸设立一座10英尺高的胶囊玩具扭蛋机，内含试饮装、周边商品和现金，用于推广Berry Cherry Limeade新口味。有公众投诉称，从布满表情符号和卡通人物的巨型街机中免费发放酒精饮料不负责任。
The Portman Group has upheld a complaint against a BuzzBallz marketing stunt in London that was considered to appeal to under-18s.
The stunt included a 10ft capsule toy vending machine, which the Sazerac-owned ready-to-drink (RTD) brand stationed on London’s South Bank in late February. The machine was said to be inspired by the gachapons of Japan and contained samples, merchandise and cash. It was part of the launch of the brand’s Berry Cherry Limeade flavour.
A member of the public reported the promotional activity to UK advertising watchdog The Portman Group, writing that they were “shocked” the machine was “handing out free toys and alcohol”.
“How is handing out free alcohol from a huge arcade machine, covered in emojis and cartoon characters, socially responsible? I could see children in the area,” the complainant said.
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