美国无醇饮品零售额突破10亿美元 无酒精烈酒增速达40%
尼尔森IQ数据显示，截至2026年6月27日的52周内，美国非即饮渠道无醇饮品销售额达10.8亿美元，同比增长14.6%。其中无酒精啤酒仍以80.8%的份额居首，无酒精葡萄酒占11.7%，而无酒精「烈酒」（含即饮）份额为7.5%，增速却高达40.7%，即饮部分更是飙升61.5%。同期美国酒类整体销售额上半年下滑2.8%至536亿美元，无醇饮品目前占酒类总销售额的1%。
Data from NIQ for the US off-premise covering the year ending 27 June 2026 showed non-alcoholic sales reached US$1.08bn – an increase of 14.6% year on year.
The data was revealed last week during the ‘State of Alcohol Alternatives in the US’ seminar at Club Soda’s Low, No & Mid-Strength Summit in London, presented by Victoria Watters, co-founder of Dry Atlas.
Across alcohol-free in the US off-premise, zero-ABV beer leads with an 80.8% share, growing its value by 12.2% in the 52 weeks to 27 June 2026. It was followed by alcohol-free wine with a share of 11.7%, up 17.8% in value. Non-alcoholic spirits – including ready-to-drink (RTD) – took a 7.5% share and soared by 40.7% in value, with RTDs representing 75% of spirits sales and rocketing by 61.5%.
Watters noted that total alcohol dollar sales in the first half of 2026 declined by 2.8% to US$53.6bn, and that the non-alc share of total alcohol dollars is 1%.
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