全球最具价值烈酒品牌50强出炉：Crown Royal 品牌力登顶 龙舌兰增长最快
品牌估值机构 Brand Finance 发布2026年全球最具价值烈酒品牌50强榜单。帝亚吉欧旗下皇冠威士忌（Crown Royal）品牌价值增长12%至27亿美元，被评为全球品牌力最强的烈酒。龙舌兰品类表现最为亮眼：Jose Cuervo 品牌价值飙升61%至16亿美元，排名跃升12位至第17名；帝亚吉欧旗下 Don Julio 增长57%至25亿美元，百加得旗下 Patrón 增长36%至24亿美元。Brand Finance 通过营销投入、利益相关方权益及其对经营业绩的影响，评估各品牌强度。
Diageo’s Crown Royal whisky has been named the strongest-performing spirit globally, while three Tequila brands grew the fastest in a ranking of the 50 most valuable spirits brands.
Brand Finance, a valuation consultancy, has revealed its annual ranking of the 50 most valuable spirits brands across the world. Brand Finance evaluates brand strength by looking at marketing investment and stakeholder equity, and the impact of those on business performance.
Tequila dominated the 2026 list with three brands from the category as the fastest-growing spirits. José Cuervo was at the top, with its value soaring by 61% to US$1.6 billion – climbing 12 places to rank 17th in the top 50 most valuable spirits.
Diageo-owned Don Julio rocketed by 57% to US$2.5bn, while Bacardi’s Patrón grew by 36% to US$2.4bn. Brand Finance noted that Don Julio’s performance “aligned with the continued strength of aged Tequila” as consumers increasingly view the category as a sipping spirit.
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