Spiritly Trade数字批发平台登陆爱尔兰 主打高端即饮渠道
总部位于贝尔法斯特的Drinksology Kirker Greer将其Spiritly Trade数字批发平台从英国拓展至爱尔兰，瞄准当地即饮渠道的高端与超高端烈酒市场。平台面向酒吧、酒店、零售商及专业运营商，提供超过5000款全球采购的烈酒，支持24小时下单与实时库存查询，且不改变客户既有批发关系。公司称已在爱尔兰20家门店完成试运营，初期客户预计包括主要城市及四五星级酒店。
Belfast-based Drinksology Kirker Greer has expanded its Spiritly Trade digital wholesale platform into Ireland.
The platform, which was previously only available in the UK, focuses on the on-trade premium and super-premium spirits market. It aims to give bars, hotels, retailers, and speciality operators access to a broader selection without changing their existing wholesale relationships.
Spiritly Trade is designed to complement Ireland’s established wholesale network, providing access to more than 5,000 globally sourced spirits.
Ryan McFarland, chief commercial and strategy officer at Drinksology Kirker Greer, said: “Spiritly Trade is not intended to be another traditional distributor in the Irish market. We have built a digital-first model that gives customers access to depth in premium and luxury spirits, with the convenience of 24/7 ordering and real-time stock information.
“Our role is complementary to the existing wholesale network. Ireland already has a strong and sophisticated drinks trade; we want to add another layer of choice and specialist support, particularly for customers operating at the premium end of the market.”
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