ProWein 2027 将首设 Zero+ 专区 聚焦无酒精饮品市场
德国杜塞尔多夫展览公司宣布，2027 年 3 月 7 日至 9 日举行的 ProWein 展会将把现有无酒精展区升级为 Zero+ 专区，覆盖独立品鉴、教育活动、专家洞察以及无酒精饮品未来趋势讨论。现场可品尝多达 300 款无酒精产品，反映该品类快速演变的多元化趋势。
The next edition of ProWein, organised by Messe Dusseldorf, will take place in Germany from 7-9 March 2027. The trade show is reinforcing its dedication to the alcohol-free drinks market by elevating its current ProWein Zero offering.
Under the new name, ProWein Zero+, the section will take a more comprehensive approach, including independent tastings, educational sessions, expert insights, and discussions about the future of alcohol-free beverages. It will also explore the growing diversity of alcohol-free products.
ProWein Zero+ is designed to be a meeting place for producers, retailers, the hospitality sector, trade visitors, and international industry experts.
With Zero+, we are taking the next step by design, said Frank Schindler, director of ProWein. We want to offer trade visitors not only a strong selection of products, but also greater clarity in a category that is evolving rapidly.
Meininger Verlag's open Zero+ tasting area remains a key component of the upgraded concept, allowing trade visitors to sample up to 300 alcohol-free products.
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