「雷神」克里斯·海姆斯沃斯入股澳洲威士忌酒厂Archie Rose 共推澳洲威士忌全球化
漫威「雷神」主演克里斯·海姆斯沃斯入股澳大利亚阿奇罗斯蒸馏厂成为联合股东，并出任品牌全球形象代言人，双方还合作推出了三款威士忌。该酒厂同步披露全球扩张计划，将于今年晚些时候首次进入美国市场，三款合作威士忌2026年下半年登陆亚洲及新西兰，2027年进入欧洲和英国。海姆斯沃斯表示，阿奇罗斯坚持只用澳洲本土麦芽酿制威士忌，是澳大利亚工艺的代表，他期待将这份「澳洲风味」分享给全世界。
Marvel star Chris Hemsworth has joined Australian distillery Archie Rose as a co-owner, with US expansion and co-created whiskies on the way.
The Australian actor, known for playing Thor in the Marvel Studios franchise, will be the global face of the brand, which is aiming to establish Australian whisky as a global category.
The distillery said Hemsworth's strengths in storytelling, creative, design and content development, and his global influence, can lift both the business and Australian whisky internationally.
As Hemsworth comes on board, Archie Rose also revealed a global expansion pipeline for the next year. The brand will launch in the US market for the first time later this year and has also co-created three whiskies with Hemsworth, which will be available across Asia and New Zealand later in 2026, followed by Europe and the UK in 2027.
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