美国独立日之后酒精饮料销售骤降17.4% 烈酒展现韧性
NielsenIQ最新数据显示，美国独立日假期后一周(截至7月11日)，酒精饮料总销售额下降17.4%，但烈酒品类展现较强韧性，即饮鸡尾酒(即调酒)继续增长。四星期滚动总额为93亿美元，同比下降2.6%。烈酒之外的品类回落更为显著，而预调鸡尾酒品类持续保持上升势头。
Total US alcohol sales dropped by 17.4% in the week following 4 July, but spirits showed resilience while 'prepared cocktails' continued to grow.
NielsenIQ (NIQ) reporting shows that in the four weeks ending 11 July 2026, total beverage alcohol sales reached US$9.3 billion in the US. This reflected a 2.6% year-on-year decline, with volumes down by 4.7%.
The Chicago-based market research firm described 'deceleration' in sales as purchasing behaviour normalised after July 4. In the week ending 4 July, total sales had peaked at nearly US$3 billion.
Spirits again proved to be more resilient than beer and wine, with the category declining less steeply than its counterparts. Within the spirits category, prepared cocktails continued to grow, expanding their share of total alcohol sales.
NIQ noted that the data reflects broader consumer trends of moderation and trading down, with premium segments experiencing more pressure than value-oriented offerings.
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