美国烈酒销量降幅收窄至6.5% 连续第三个月放缓

SipSource data shows that while US spirits volumes and revenues continue to decline, the fall narrowed for the third month in a row.

On-trade spirits volumes declined by 2.5%, significantly outperforming retail

The Wine & Spirits Wholesalers of America (WSWA) created the report, which showed combined US wine and spirits volume decline slowed to 6.5% over the 12 months to June 2026.

The figure is an improvement on the 6.9% decline recorded in May and the 7.1% drop seen in April.

Revenue followed the same pattern, narrowing to a 5.5% decline through June from 5.9% in May and 6.1% in April.

The latest three-month figures outperformed the rolling 12-month results, pointing to a market that continued to steady itself heading into the second half of the year.

“This data tells a story of a market finding greater stability, not one that has turned a corner just yet,” said Francis Creighton, president and CEO of WSWA.

“The decline hasn’t reversed, but it’s clearly decelerated.

“The more favourable trends we’re seeing in on-premise performance and the pace of decline narrowing suggest the market is finding a more sustainable path forward.”

Volumes in the on-trade declined by just 2.5% over the rolling 12 months, substantially outperforming a 7.3% decline in the off-trade.

Spirits on-trade revenue declined by 3.6%, compared with off-trade’s 6.7%.

With the off-premise channel accounting for roughly 73% of combined wine and spirits points of distribution, WSWA said a broader recovery will hinge on stronger retail demand.

Spirits weather the storm

Spirits fared better than wine in terms of volume, with the former down by just 4.9% compared with 8.2% for wine.

Spirits now represent roughly 51% of combined depletion volume.

Wine outperformed on revenue, down 4.6% compared with a 6.1% decline for spirits, which continue to represent nearly two-thirds of combined category revenue.

Total accounts sold – a measure of the retail and on-trade locations wholesalers are servicing nationally – declined by 0.4%, while off-trade accounts grew by 0.9%.

Unflavored vodka and añejo Tequila showed the clearest gains, with the latter’s revenue decline narrowing from 15.6% over the 12 months to 6.6% in Q2.

In its most recent report, SipSource highlighted vodka as an area for growth within spirits.

SipSource’s data seemed to corroborate the theory that Gen Z are not moderating more than their predecessors.

June marked the first month in 2026 in which all three major age demographics – 21 to 39, 40 to 59, and 60-plus – posted positive revenue growth in both wine and spirits.

Regional performance was mixed, with the Northeast, Pacific and South Atlantic outperforming the national spirits trend.

WSWA cautioned against reading the Q2 figures as a ‘definitive trend reversal’.

Rolling volume declines stood at around 5.2% in late summer 2025 before worsening through the second half of the year and into early 2026.