美国烈酒基即饮饮品零售额突破40亿美元 烈酒销量降幅收窄

Irish whiskey, Tequila and liqueurs returned to growth in the third quarter, according to SipSource's US data, while spirits-based RTD sales reached US$4 billion. RTD products are now a US$14 billion off-premise business The Wine & Spirits Wholesalers of America (WSWA) has released SipSource's 2026 outlook for the festive period, based on wholesaler depletion data. It noted that while core spirits volume dropped by 2.5% in the third quarter (Q3), covering July to September 2026, it improved on the 4.1% decline over the last 12 months.

WSWA also noted that core spirits volumes declined by 5.5% in the last quarter of 2025. In comparison, wine was down by 8% in volume over the last 12 months, with Q4 2025 sales down by 9.4%. “The holidays will be good for some parts of the business and harder for others,” said SipSource analyst Danny Brager.

“We're seeing real signs of stabilisation, and the soft comparisons of a year ago should work in our favour this quarter. “But consumers are being far more selective with their spending, and until economic conditions improve, we don't expect that to change.” For Q3, several spirits segments rebounded. Depletion volume rose by 6.6% for Irish whiskey, increased by 2.5% for Tequila, and by 1.4% for cordials and liqueurs.

However, US whiskey, rum, and gin continue to decline, but at a slower rate than in the 12-month period. Furthermore, SipSource data showed that the on-premise is seeing a smaller decrease than the off-premise. For the 12 months through September, wine and spirits revenue in bars and restaurants dipped by 2.5%, compared with a 5.6% decline in retail.

Smaller sizes are also on the rise, with spirits revenue for bottles under 750ml up by 8.1%, led by ready-to-drink (RTD) cocktails. Revenue for 750ml bottles and larger formats dropped by 6.1%. SipSource has also begun analysing RTDs as a separate category from beer, wine and spirits due to its size.