星座集团斥资7500万美元收购运动饮料风味即饮品牌SpikedAde
星座集团（Constellation Brands）10月6日以7500万美元收购伏特加基即饮（RTD）品牌SpikedAde，未来五年视业绩表现最高还可追加2.75亿美元。SpikedAde以经典运动饮料风味为灵感，共四款产品，将借助其Gold Network分销网络在全美扩大铺货。集团援引Circana数据称，烈酒基RTD是增长最快的酒类细分之一，销售额同比增长25%。
Constellation Brands has acquired vodka-based ready-to-drink (RTD) brand SpikedAde and reported double-digit growth for its wine and spirits in the second quarter.
Constellation acquired SpikedAde on 6 October to ‘strengthen’ its presence in the RTD category.
The US firm has made a payment of US$75m for ownership of the business with a potential pay out of US$275m over the next five years depending on SpikedAde’s performance.
Constellation plans to grow distribution of SpikedAde across the US through its Gold Network Distributors network.
The company believes SpikedAde taps into “growing demand for flavourful, sessionable RTDs designed for modern social occasions and evolving consumer preferences”.
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