奔富母公司TWE出售三个葡萄酒品牌 罗森芒特回归奥克利家族
富邑葡萄酒集团（Treasury Wine Estates，奔富母公司）宣布，将罗森芒特（Rosemount）、Ingoldby与Secret Stone三个品牌及相关库存出售给奥克利家族的A.G Oatley Wines，交易预计10月23日完成。罗森芒特由澳大利亚酒商鲍勃·奥克利创立于1969年，2001年以近15亿美元售予Southcorp，此番重回创始家族。TWE表示，出售是品牌精简计划的一环，计划将旗下76个品牌收缩至30个核心品牌，此前已陆续出售Seppelt、Rouge Homme与Tollana等品牌。
Treasury Wine Estates (TWE) has announced the sale of the Rosemount, Ingoldby and Secret Stone brands to A.G Oatley Wines.
It follows TWE’s recent sale of the Seppelt, Rouge Homme and Tollana brands to local owners and follows just days after Oatley Wines purchased Murray Street Vineyard in the Barossa Valley.
The sale will see Rosemount return to its founding family. Rosemount Wines was founded by Australian vintner and businessman Bob Oatley in 1969, who sold it to Southcorp in 2001 for almost $1.5 billion.
TWE said the sale of the three brands to Oatley Wines forms part of its broader transformation agenda to condense its 76 brands to a priority portfolio of 30 global and regional brands.
This includes investment to grow its “Power” brands (Penfolds, DAOU, Matua) and “Regional Heroes” (Wynns, Pepperjack, Coldstream Hills, Squealing Pig, Frank Family Vineyards, Beaulieu Vineyard, and Stags’ Leap Winery) over the long term.
TWE Managing Director, Australia & New Zealand and Europe Angus Lilley said: “Since we announced our transformation agenda last year, we’ve sold five brands and a range of non-priority assets as we focus our investment and resources to grow in key markets.
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