南方格雷泽完成收购Eagle Rock科罗拉多业务 接手百威英博全系分销

American distributor Southern Glazer’s has completed its purchase of Eagle Rock Distributing Co’s Colorado operations.

The acquisition means Southern Glazer’s will take over the distribution of Anheuser-Busch’s full beverage portfolio in Colorado in the US, along with Tilray Brands, Cutwater Spirits, Nütrl Vodka Seltzer, and more. Wayne E Chaplin, president and chief executive officer at Southern Glazer’s, said: “Closing this transaction is an important step in strengthening our total beverage capabilities in Colorado. “Eagle Rock’s strong portfolio, talented team, and customer relationships make this a natural fit, and we’re excited to build on their success.” Jeffrey Gerali has been appointed senior vice-president, general manager, Southern Glazer’s Beverage Company of Colorado, to support the future growth of the market. He joins from Anheuser-Busch, where he was senior commercial director. Additionally, Jason Charboneau, formerly senior vice-president, beer and non-alcoholic, at Southern Glazer’s in Nevada, US, has been named senior vice-president, sales at Southern Glazer’s Beverage Company of Colorado. Chaplin added: “This acquisition enhances our ability to serve customers with a broader portfolio across key growth categories. “Together with Eagle Rock’s strong market presence, we’re well positioned to create new opportunities for suppliers and customers throughout Colorado.” Last month, Southern Glazer's said it would cut 1% of jobs in the US as it moves to a ‘hybrid’ customer service system, which will utilise AI to help the company adapt to market changes. Last month, the company dropped ‘wine & spirits’ from its name to reflect its expansion into beer, non-alcoholic, and ready-to-drink products.