企业资讯2026-03-03About 1 min read192 views
燕京啤酒春节营销：“发”字破局！
2026年的春节营销，燕京啤酒的表现可圈可点。以其核心大单品U8为载体，围绕一个“发”字展开系列营销活动，发起了一场体系化的品牌战役，不仅实现声量与销量双丰收，更是完成了一次从战略到执行的价值升级，紧紧围绕民族品牌的基本定位，推动了向“年轻化+高端化”的升维。 燕京啤酒战略预热：
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- policy2026-02-17About 1 min read719 views
Xifeng Liquor teamed up with Allen's Spring Festival Gala New Year's micro-movie to win praise, and content marketing innovation opens a new chapter in liquor brand communication.
With the successful conclusion of the Lunar New Year Gala, CCTV Spring Festival Gala has once again become a cultural event and topic center during the New Year. This year, Xifeng Liquor, a time-honored Chinese brand that appeared on the Spring Festival Gala for the fourth consecutive year, completed a milestone cooperation breakthrough. For the first time, he tried the "content co-creation" model and joined hands with popular comedian Alan to achieve deep implantation in the Spring Festival Gala New Year micro-movie "My Most Unforgettable Tonight". With the theme of "Happy Events + New Year's Flavor",
Read full article → - industry information2026-02-16About 1 min read499 views
Jingdong Supermarket's 2025 Maotai-flavor liquor turnover ranking released Moutai leads Xijiu and Langjiu ranks among the top three
Recently, Jingdong Supermarket's 2025 Maotai-flavor liquor turnover ranking was released. The list shows that in the highly competitive Maotai-flavor liquor market, traditional leading brands such as Maotai, Xijiu, and Langjiu still lead the way. At the same time, local specialty liquor brands are also deeply loved by consumers. Judging from the ranking of the list, Moutai ranks first with its rich product matrix and century-old brand advantages. Aged Maotai, Zodiac Maotai, boutique Maotai, and Feitian Maotai are high
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