英国哈辛龙舌兰24小时众筹逾30万英镑 达成目标91%
英国龙舌兰品牌Hacien在众筹平台Republic Europe上24小时内募集超过30万英镑（约40万美元）。10月19日当天，该项目以6.63%股权募集31.2498万英镑（约41.65万美元），来自24位投资者，已达成34.3万英镑目标的91%。资金将用于品牌与电商增长、英国分销、国际市场拓展及补充库存。品牌自称是英国首个100%龙舌兰高端风味龙舌兰，旗下含blanco与añejo cristalino及菠萝、柠檬青柠、咖啡、夏日浆果四款风味，已进入超350家英国门店，下月将借零售商Spinneys进入阿联酋市场。
UK-based Tequila brand Hacien has raised more than £300,000 (US$400,000) on crowdfunding platform Republic Europe in 24 hours. Hacien Tequila hopes to raise a further £30,500 (US$40,650) through its crowdfunding campaign Today (19 October), the crowdfunding, which offers 6.63% equity, has raised £312,498 (US$416,525) from 24 investors. This means it has reached 91% of its £343,000 (US$457,000) crowdfunding target.
The brand first announced its investment efforts in July this year . Funds raised will support brand and e-commerce growth, UK distribution, international market entry, and inventory to meet rising demand. Seb Francis, founder of Hacien Tequila, commented: “To raise over £300,000 so quickly tells us everything we need to know – people believe in this category, and they believe in what we’re building.
Premium flavoured Tequila is a huge, untapped opportunity, and Hacien is the brand with the credentials, the product, and the momentum to lead it. “We have exciting growth plans, and there’s still time to be part of the journey.” Hacien claims to be the UK’s ‘first’ 100% agave, premium flavoured Tequila.
The brand’s range includes blanco and añejo cristalino varieties, along with four flavoured expressions: Pineapple, Lemon & Lime, Coffee, and Summer Berries . The brand has reportedly achieved ‘significant’ year-over-year e-commerce growth, and is now available in more than 350 UK venues, including Harvey Nichols, Grantley Hall, and several Michelin-starred restaurants.
Hacien will launch in the UAE next month after securing a listing with retailer Spinneys. The brand’s target markets in the UAE include beach clubs, high-end nightclubs, and Dubai and Abu Dhabi’s brunch scene. Tequila volumes in the Middle East grew by 16% last year, and its value increased by 21%, with a forecasted CAGR of 4% through 2035, according to IWSR data .
Hacien also plans to enter three more international markets. Watch a short video from the brand below.
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