美国龙舌兰零售额下滑3.5% 精酿品牌逆势增长18.6%
据《Tequila Report》最新分析，截至2026年8月29日的12个月里，美国非即饮渠道龙舌兰销售额53亿美元，同比下降3.5%，但销量增长5.9%至2.905亿单位，瓶均价两年内从21.37美元降至18.21美元。181个精酿品牌同期增长18.6%，常规品牌下滑5.4%，精酿已占零售额的9.7%；五大畅销品牌两年内让出4.5个百分点份额。
Tequila value sales dipped by 3.5% in the US off-trade over the past 12 months as major players declined but craft brands soared by double digits.
New analysis, called Tequila’s 10% Problem from The Tequila Report, a Tequila-focused publication, revealed the category reached US$5.29 billion in value sales for the year ending 29 August 2026 (Nielsen data).
While value sales were down, Tequila volumes were on the rise, up by 5.9% to 290.5 million units over the same period. This signifies a move towards cheaper Tequila, with the average price per bottle falling by 14.8% from US$21.37 to US$18.21 in two years.
The report, which is sponsored by PKGD Group (distributor of G4 Tequila), added that ‘craft’ brands grew (up by 18.6% in the 12 months to August 2026) as ‘conventional’ brands decline (down by 5.4%).
According to the report, ‘craft’ accounted for 9.7% of Tequila retail scan dollars.
The report said: “Over two years, craft brands added approximately US$167m in retail sales while the rest of the category gave back approximately US$92m. A tenth of the shelf produced more than all of Tequila’s net dollar growth, and covered a decline everywhere else.
“Dollars and units are moving in opposite directions in this category, so it matters which one is being counted. Craft brands drove the dollars. The record bottle count came from smaller and cheaper packages.”
It claimed the five biggest-selling brands in the Tequila sector “surrendered 4.5 points of category share in two years”.
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