库瓦西耶推出近20年来首个全球广告战役
坎帕里集团旗下干邑品牌库瓦西耶（Courvoisier）推出名为「Pass the Courvoisier」的全球广告战役，为品牌近20年来首个全球战役。战役短片在佐治亚州亚特兰大拍摄，由格莱美获奖艺术家伊布拉·阿凯执导，以一场即兴家庭聚会为主线，展现一瓶库瓦西耶VS在人群之间传递、分享与斟倒的场景。坎帕里集团称，战役灵感来自品牌自1828年创立以来的「传奇待客之道」，品牌希望借此开启新的发展阶段。
Campari Group said the campaign, titled Pass the Courvoisier, is the Cognac brand's first global campaign in nearly 20 years.
Shot and filmed in Atlanta, Georgia, and helmed by Grammy Award-winning artist Ibra Ake, the campaign's film depicts an impromptu lively house party where a bottle of Courvoisier VS is moved from room to room, passed, shared and poured between various people.
Campari Group said the campaign is inspired by the Cognac house's legacy of legendary hospitality, having been founded in 1828. The group's managing director for Cognac said the brand is entering a new chapter with the launch.
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